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Session Title: Self-compassion bests self-esteem and self-efficacy in mental well-being
Speaker: Natalie Ross Adkins, Associate Professor of Marketing, Drake University
 
Watch the session: https://app.knowmia.com/ECRU

Session description: Your physical and mental health depends upon your ability to manage stress; our research points to some novel ways to help you better cope with stress. Our findings suggest consumers cope by restoring or bolstering one of three conceptually distinct aspects of the self-concept: self-esteem, self-efficacy, and/or self-compassion. The three self-concept goals prove differentially effective for well-being. We find that, contrary to popular beliefs and behaviors, self-esteem boosting strategies (e.g. posting a selfie of your latest achievement) often turn out to be a source of stress in their own right. Instead, pursuing self-efficacy and self-compassion holds more promise to manage life stressors. We provide specific suggestions for consumers looking to improve their self-compassion and self-efficacy and therefore their well-being outcomes.

Bio: Natalie Ross Adkins, Ph.D. (Virginia Tech) is an Associate Professor of Marketing at Drake University (IA). Adkins’ research primarily focuses on the impact of the sociocultural aspects of stigma in the marketplace. She is particularly interested in consumer vulnerability and research yielding solutions to mitigate vulnerabilities, transform lives, and empower consumers. Her research has appeared in top marketing journals including the Journal of Consumer Research, Journal of Consumer Affairs, Journal of Public Policy and Marketing, Journal of Macromarketing, Social Business, Journal of Research for Consumers, Journal of Business Research, and Adult Education Quarterly. The article resulting from her dissertation, “The Low Literate Consumer,” was published in the Journal of Consumer Research and was awarded the prestigious Robert Ferber Award in 2006. In Summer 2019, Natalie introduced her research on the stigma of mental illness in the marketplace to the community as a featured presenter at “Stand Up Science” with comedian Shane Mauss. Natalie is proud to be member of a stigma and mental health research team with colleagues Ann Mirabito, Ph.D. from Baylor University (TX), Elizabeth Crosby, Ph.D. from the University of Wisconsin-LaCrosse (WI), Jane E. Machin, Ph.D., from Radford University (VA), and Justine Rapp Farrell, Ph.D. from the University of San Diego (CA). The team continues to work on multiple projects focused on the intersection of mental health and the marketplace. Natalie serves on the editorial review boards for the Journal of Public Policy and Marketing and the Journal of Consumer Affairs. Additionally, she regularly reviews for journals including the European Journal of Marketing, International Marketing Review, Journal of Business Research, and Journal of Macromarketing.